ABOUT ME

I was an advertising guy for more years than I'd care to admit. I did a lousy impression of Don Draper (an even worse one of Melvyn Douglas). Throughout my career, I wrote short stories (26 in Rosebud Magazine), many blogs, newspaper articles and, of course, my novel "You Can Lead a Horse to Water (But You Can't Make It Scuba Dive)" 

Here are a few interesting things I shouldn't admit ( but I will):

I created the first rock n' roll jingles in Canada for Crystal Beer. During our initial research, the participants raved over the jingles, but when the moderator left the room (we were watching behind the one-way glass), they stole the beer.

We were hired to do an enlistment campaign for the Canadian Armed Forces during the war in Bosnia. We increased enlistment, won awards and got a lot of praise—until our campaign was suddenly dropped. As it turned out, all the instructors were in Bosnia and couldn't train the new recruits.

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